Consumerism
Indonesia is a dynamic nation filled with opportunities. The country is quickly urbanizing, resulting in higher wages and the ability of customers to spend more on discretionary items. The combination of a young demographic, and the potential for structurally higher growth than in the past is beneficial to domestic consumption. Moreover, it‘s economy primarily reliant on domestic consumption; Indonesia’s consumer spending, at 57 percent of GDP, is much greater than that of neighboring, largely export-driven countries like China, Malaysia, and Thailand. Indonesia’s urban population expanded from 42% to 55%, or 138 million people, between 2000 and 2013. By 2030, that percentage will have risen to 71 percent, or 209 million people. As a result, urban Indonesia’s contribution to GDP is predicted to rise from 74 percent in 2010 to 86 percent in 2030.
Taking the economic sense point of view, consumerism drives economic growth. The economy grows when people spend more on products and services created in a never-ending cycle. More goods and services offered, more advertising because produced things must be sold, and higher manufacturing, all of which will lead to more employment opportunities.
It was observed that the increased spending on travel and food was strongly influenced by social media and the emergence of a huge number of US who tend to spend more. Its clear where’s scholars stance here, expected to be the object of marketing for most of the product to be clear, the need of being smart and selective consumer, also the contribution to the rise of spending. The platform is everywhere, as connected consumers are those who are connected to the internet and are able to access digital experiences, interactions and content. Connectivity has changed almost all aspects of the consumers’ life. As a result, successful marketing techniques require an awareness of how consumers behave in their lifestyle choices. That way, the part of showing off what and how to behave as a consumer is our part as the influencer of the generation. There are other things to do regarding our stance in this issue, the potency is there and the act is to be done.
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